Below are some of the strategy for App marketing
- Simply rewording your app’s top description on the Android Market, for example, may result in an increase of 10–25 downloads per day if your original wording did not get right to the point.
- Your strategy for obtaining reviews for your app should be to contact as many Android app review sites as possible that are likely to review your app.
- Send message for website blogs to wirte a blog on the app
- You will want to make sure the following items are updated to carry your new app’s message
- Icon— Carefully evaluate your app’s icon to ensure that the graphic describes your app and conveys the value of your app.
- Website— All content on your website should express, convey, and highlight your unique message (for example, fast action play), thus leaving no doubt in the minds of your customers as to the key values of your app.
- Improving the app graphics displayed on the Android Market will help you increase your downloads by some percentage as well.
- Android Market app page— All your content and graphics displayed on the Android Market will help direct readers to your app’s key values and encourage them make a buying decision concerning your app. The first few sentences on your Android Market page that describe your app are crucial. Make sure you get right to the heart of what your app does and the value it provides in the first two sentences.
Direct marketing for your app
Direct marketing includes mailing and emailing.
Promoting your app
- Newspapers
Subject Line: New Android App Helps Owners Keep Their Gardens Alive!
Dear Editor (use his or her real name),
I have recently completed this exciting new Android app that allows an Android user to take care of their gardens with clear pictures, descriptions, and tips for many garden varieties across the U.S. and Canada. Because of your coverage of home and garden topics, I feel this app would be of great interest to you and your readers. I would be happy to provide you with a free copy of this app and give you a demonstration of its benefits. I look forward to hearing your response!
Kind Regards,
Your Name
Your Phone Number
- Advertising Your Apps
AdMob offers pay-per-click (CPC) advertising on thousands of mobile websites and Android apps for Android developers. You decide how much to pay per click through AdMob’s auction-based pricing system. The minimum amount to start an ad campaign is $50.
Mobclix is another ad platform that provides analytics and monetization through advertising and distribution for application developers.
Mobclix is another ad platform that provides analytics and monetization through advertising and distribution for application developers.
- Paid Search
Google, Yahoo!, and other search engines provide the capability to perform a paid search to locate your product website.
When they perform a search, your website will appear in the “paid” listings section of these search engines. When a user clicks over to your website, you are charged a fee for each click through.
Online advertising includes placing company information, products, descriptions of your apps, and so on, in online listings, including Android app directories.
Building a community
Maintaining an accurate user list or having a way to reach out to your customers is imperative to a successful customer-retention program.
Facebook : First, you want to be found by people who are interested in buying your Android apps. Second, you want to connect with these potential customers and establish a relationship with them. You can use Facebook to create a business page for your app within a few minutes. Once you have completed all the details for your page, you can then invite your friends to become fans of your business (app) page. This will help you to initiate the viral marketing process for your app. When people join your Fan Page, it’s published in their newsfeed for all their friends to read, thus further helping the word to get out about your app.
Twitter : When you do a press release, be sure to Tweet out to your followers with a link to your announcement. Ask your followers to do you a favor and re-Tweet the post to their followers. This will help you spread the word about your app, and this helps you establish a sense of community with like-minded users of your app.
Using Blogs : The first and easiest way to utilize blogging is to get to know some bloggers who write about Android and Android tablet apps.
Using LinkedIN : Its power for you as an app marketer lies in the fact that there are literally thousands of groups you can review and join to take part in discussions and promote your apps.
Using Youtube : So, a video is a must when you are trying to market your Android and Android tablet apps. Your video should be posted on your product website and blog. It should also be used when contacting reviewers to attract their attention.
Here are a few basic ideas to help you develop your Android and Android tablet app video:
• Keep the video short! No more than two minutes in length.
• Make your video engaging. Humor, where appropriate, doesn’t hurt.
• Write out a script to cover what you will say in the video. Shooting the video without a script will look like, well, you shot the video without a script!
• Present the video in a “problem/solution/demo” format. State the problem your buyer is having. Then state the solution your app provides. Demonstrate the app in a brief demo.
• In your video, ask the buyer to go to your product web page or blog, as well as to the Android Market, to learn more.
Facebook : First, you want to be found by people who are interested in buying your Android apps. Second, you want to connect with these potential customers and establish a relationship with them. You can use Facebook to create a business page for your app within a few minutes. Once you have completed all the details for your page, you can then invite your friends to become fans of your business (app) page. This will help you to initiate the viral marketing process for your app. When people join your Fan Page, it’s published in their newsfeed for all their friends to read, thus further helping the word to get out about your app.
Twitter : When you do a press release, be sure to Tweet out to your followers with a link to your announcement. Ask your followers to do you a favor and re-Tweet the post to their followers. This will help you spread the word about your app, and this helps you establish a sense of community with like-minded users of your app.
Using Blogs : The first and easiest way to utilize blogging is to get to know some bloggers who write about Android and Android tablet apps.
Using LinkedIN : Its power for you as an app marketer lies in the fact that there are literally thousands of groups you can review and join to take part in discussions and promote your apps.
Using Youtube : So, a video is a must when you are trying to market your Android and Android tablet apps. Your video should be posted on your product website and blog. It should also be used when contacting reviewers to attract their attention.
Here are a few basic ideas to help you develop your Android and Android tablet app video:
• Keep the video short! No more than two minutes in length.
• Make your video engaging. Humor, where appropriate, doesn’t hurt.
• Write out a script to cover what you will say in the video. Shooting the video without a script will look like, well, you shot the video without a script!
• Present the video in a “problem/solution/demo” format. State the problem your buyer is having. Then state the solution your app provides. Demonstrate the app in a brief demo.
• In your video, ask the buyer to go to your product web page or blog, as well as to the Android Market, to learn more.
Why Have a Marketing Plan
So, following the popular Top Ten List format, here are the top ten reasons you should create a marketing plan.
1. Focuses on your target market
2. Allocates marketing funds
3. Measures your progress
4. Provides a roadmap for growth
5. Helps you obtain funding
6. Coordinates your app launches
7. Sets realistic sales targets
8. Evaluates your competitors
9. Sets prices and defines promotions
10. Defines a strong value proposition
0 comments:
Post a Comment